Tod's Rodeo Drive flagship is one of the brand's most significant retail presences in the United States. To deepen their relationship with the Los Angeles market, STUDIO MIRRO concepted a repeatable event format that could bring together influencers, press, celebrities, and VIP clients in a way that felt curated rather than commercial.
STUDIO MIRRO designed each event to reflect the season's collection through custom floral installations, tailored guest experiences, and in-store displays that put the product in context. The result was a scalable, repeatable, high-touch event model that built genuine brand loyalty while driving retail engagement.