GOODLES is a better-for-you mac and cheese brand on a mission to prove that comfort food and nutrition don't have to be a compromise. GOODLES reinvented the boxed mac and cheese category with nutrient-packed, clean-label noodles that taste as good as they are for you. For their New York City moment, they wanted a pop-up experience in SoHo that would introduce the brand to a new audience, generate press, and social engagement.

STUDIO MIRRO oversaw creative direction across all VIP touch points, guest list management, entertainment, and special activations designed to drive engagement, press coverage, and social media virality. We developed concepts that gave VIPs and tastemakers reasons to interact with the brand in ways that felt organic and shareable.

STUDIO MIRRO oversaw the concepting, capture and post-production of all video and photography content deliverables across the full run of the event, generating +500M impressions.